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Celebrity  Media China News / Reporter Lily Reporting from Beijing :The global premiere of the documentary *"天下逸夫" (Shaw Yifu)*, jointly organized by Ningbo Qirun Film and Television Culture Media Co., Ltd. and Hong Kong Asia-Pacific First Satellite TV Media Group, will be held on July 28, 2024, at the Hong Kong Asia-Pacific First Satellite TV Media Group.

Sir Run Run Shaw, hailing from Zhenhai, Ningbo, Zhejiang Province, was born in Shanghai. He was a Chinese entertainment mogul, philanthropist, producer, and honorary chairman of Hong Kong Television Broadcasts Limited (TVB), and the founder of Shaw Brothers Studio. Since 1985, Shaw has collaborated with the Ministry of Education through the Shaw Foundation, donating huge sums annually to improve educational facilities in mainland China. By 2012, his donations had reached nearly 4.75 billion HKD, funding 6,013 educational projects. Over the years, his contributions to social welfare and charity in mainland China have exceeded 10 billion HKD.

In 1974, he was awarded the CBE (Commander of the Order of the British Empire) by Queen Elizabeth II. In 1977, he was knighted by Queen Elizabeth II, becoming the first person in Hong Kong’s entertainment industry to receive the "Sir" title. In 1990, the Chinese government named asteroid 2899 after him as “Shaw Yifu Star.” In 1991, San Francisco, USA, declared September 8 as “Sir Run Run Shaw Day.” In 2002, he established the Shaw Prize, known as the "Nobel of the East," to annually recognize outstanding achievements in astronomy, life sciences, and medicine. He officially retired in 2011, making him the longest-serving and oldest CEO of a listed company globally.

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One of the pioneers of the Chinese film industry in the last century, Sir Run Run Shaw.

Ningbo Qirun Film and Television Culture Media Co., Ltd. Chairman Li Qihan, in an interview, expressed, "Sir Run Run Shaw was a film producer and entertainment mogul, with over a thousand films to his credit. Despite his towering presence in the film industry, no movie had ever been made about his life. I have always wanted to create a film about him, and the title has long been decided: *'天下逸夫' (Shaw Yifu)* or *'The Legend of Shaw'*.

To make this film, we began filming a documentary in January 2014, and by 2018, we started preparing for the movie *'天下逸夫' (Shaw Yifu)*. I traced Sir Run Run Shaw's footsteps, visited his friends and relatives, and their stories motivated me to keep going. The project became a beacon of light guiding my path, urging me to strive relentlessly to create a bright future through dreams and hard work. I hope that one day, a documentary or feature film from mainland China can compete for an Oscar in Hollywood."

 Feng Hailin, Chairman and President of Asia-Pacific First Satellite TV Media Group in Hong Kong.

It is reported that the global premiere will be attended by guests from home and abroad, including well-known figures from various sectors in Hong Kong, many of Shaw's relatives, and friends.

Let's collectively wish for the success of the global premiere of the documentary *"天下逸夫" (Shaw Yifu)* in Hong Kong! 

Company Profile of Qirun Film and Television  Zhejiang Province, Ningbo City

Situated in Zhejiang Province, Ningbo City lies with the sea to the east and the inland to the west. Over 8,000 years, it has witnessed cultural development and maritime connections, creating an unbroken lineage. As a crucial origin of Chinese maritime culture, generations of Ningbo residents have upheld the spirit of their forebears, who bravely ventured and explored, clearing obstacles and innovating on this vibrant land of Yongzhou.

Responding to the call of the times, Zhejiang Ningbo Qirun Film and Television Culture Media Co., Ltd. has emerged in the public eye through the film and television industry. Over the years, the company has participat produced and broadcast TV series such as "Zheng's Seventeen Rooms," "Happiness Falls from the Sky," and "The Reluctant Guanyin" on major mainstream TV channels. These productions have achieved record-breaking viewership and remarkable distribution numbers, earning accolades from audiences and recognition from the industry.

Ningbo boasts a rich history and exceptional people. During the Five Dynasties period, the eminent monk Budai from the Later Liang Dynasty became a monk at Xuedou Temple in Fenghua District, Ningbo City. Inspired by the Budai legend, listed in the national intangible cultural heritage in 2010, Zhejiang Ningbo Qirun Film and Television Culture Media Co., Ltd. collaborated with renowned domestic film production teams to create "The New Legend of Budai Monk," which won the annual excellent drama award on CCTV's drama channel.

In modern times, Ningbo has seen the emergence of patriotic business magnates like Shao Yifu in industries such as machinery, daily chemical, shipping, and film. The company, moved by their patriotism and public service, produced the documentary "Tianxia Yifu" to inspire more people to cherish their hometown and uphold the patriotic spirit.

Mr. Li Qihan, chairman of Qirun Film and Television, once said, "The spirit of our older generation of Zhejiang merchants is to traverse all mountains and rivers, exhaust all words, employ all means, and endure all hardships..." His words echo the sentiments of a generation of Zhejiang entrepreneurs.

On the path of diversified development in film and television culture, the company actively explores various themes and styles, continuously improving production levels, engaging in extensive international exchanges, and always remembering its original mission in fulfilling social responsibilities, promoting positive values.

Moreover, Qirun Film and Television actively participates in public welfare activities. Through organizing film screenings and donating film equipment to impoverished areas, they enable more people to enjoy the joy and power of film culture.

Looking to the future, the company is committed to continuing its diligent efforts, contributing more to the prosperity and development of China's film and television culture industry.